Rebecca Witz Swan poses amongst the extensive display of home furnishings at her Warrensburg enterprise, Rebecca’s Florist & Country Store, which was recently awarded as ‘Business of the Year’ by the Warrensburg Chamber of Commerce. Swan launched the store two years ago, and it has achieved considerable success in an uncertain economy and a highly competitive local commercial scene.
An enterprise that was launched by a local woman during the recent economic downturn — yet has enjoyed considerable success — has been awarded as “Business of the Year” by the Warrensburg Chamber of Commerce.
Rebecca Witz Swan, owner of Rebecca’s Florist & Country Store at 3703 Main St., will be honored by the Chamber at an awards dinner Thursday June 14.
Chamber officials said this week they chose Rebecca’s Florist for the annual award because area residents appreciate how she took a vacant commercial property and launched a business in May 2010 with eye-catching appeal — as well as adding a vibrant new enterprise to the town’s commercial scene.
This week as Swan worked on an arrangement, her daughter Kristen Witz-Mosher talked of how her mother achieved such fast success despite a competitive and challenging business environment.
“It’s a matter of long hours and dedication,” Witz-Mosher said, noting that the enterprise has gained a large number of clients in just two years. “My mom is here night and day, always working to meet the customers’ needs and making them happy.”
Swan had gained considerable experience working for 24 years in the floral department of Queensbury Price Chopper. She and a co-worker had established the department, the first-ever for the grocery chain, she said.
“I always wanted to get out on my own,” Swan said June 8 as she finished up an arrangement this week for a customer of Rebecca’s Florist.
Swan and her staff design arrangements for weddings, funerals, holidays, and all other occasions. Her work has drawn clients from a wide region — as far south as Saratoga and as far north as Indian Lake, according to Robin Fifield of Warrensburg, an experienced florist who has been Swan’s employee since November.
Clients of Rebecca’s Florist can order in person, by phone or off their website, www.beckysbloomers.com, Swan said. Delivery is also available.
For weddings and funerals, Swan and her staff consult extensively with clients to personalize arrangements — to make them particularly meaningful as well as attractive, Swan said.
For funeral arrangements, Swan asks grieving families about the hobbies and interests of the deceased, so the arrangements can reflect them, she said.
“It’s important to personalize the arrangements, because it’s the last gift the families can give their loved one,” she said.
Swan’s enterprise extends beyond floral arrangements, as her retail outlet has a wide variety of household furnishings with an Adirondack or country influence.
The retail store is spacious and decorated with a creative touch, and Swan credited her family and friends for helping renovate the building and setting up initial displays. The store’s walls feature red cedar paneling and counters thanks to her father Robert Witz, brothers Fred and and Frank, as well as Andy McTague. Lots of other work was accomplished by Rebecca’s mother Joyce Witz, and husband Richard Swan, as well as their daughter Kristen.
The store is filled with such items as Amish furniture, tables, chairs, rugs, and a wide array of furnishings and decorative items and gifts including lamps, ceramics, tableware, curtains, pocketbooks, lawn ornaments, candles and knick-knacks.
Rebecca’s Florist also features an array of hanging flower baskets, houseplants and potted flowers, as well as annuals and perennials, all on display in the enterprise’s adjacent greenhouse.
Swan paused from her work and said she appreciated the warm reception she’s enjoyed from her customers.
“I’m happy that people realize and appreciate how much work we’ve put into our business,” she said.