Sam, Maureen and Howard Pirofsky stand together in the Ashley Furniture showroom at the Margaret Street store.
Monday 10 a.m. to 7 p.m.
Tuesday 10 a.m. to 7 p.m.
Wednesday 10 a.m. to 7 p.m.
Thursday 10 a.m. to 8 p.m.
Friday 10 a.m. to 8 p.m.
Saturday day 10 a.m. to 5 p.m.
Sunday noon to 5 p.m.
Ashley’s Furniture is a brand and a model most people are familiar with as a mainstream American furniture store. But in Plattsburgh, the downtown business and a newly opened outlet, is an original family-owned business.
Howard Pirofsky opened his business at 48 Margaret Street in 1993. The store, called Affordable Furniture, carried on the four-story building’s tradition as a furniture store.
Howard’s son, Sam, who manages the store and works as a salesman, said the building has been home to various furniture stores during the past 50 years.
The Pirofsky family decided to move from Affordable Furniture to the nationally recognized chain to bring a top of the line furniture selection to the downtown Plattsburgh area.
“It’s nice having our business downtown, we play off a lot of restaurants, in the summer people are always walking around coming in from the farmers market and lately First Weekend,” Sam said. “We realize shopping for furniture is not something people typically enjoy doing but we offer a no pressure atmosphere, we’ll greet our customers, ask if they have any questions and then let them explore all we have here.”
The store has four stories with each level spread out in a mix of bedroom, living room, and dining room furniture. It’s all displayed in a cozy home-like setting with photos on the walls, accent lighting and lamps scattered through for people to browse.
“It’s really a big space, four floors all set up like you would see in a home with sets matched together and various home accessories throughout the store,” Sam said. “It isn’t cookie cutter in here.”
There are two departments separated from the mix and match furniture staging areas including a section for recliners and another for bedding accessories.
“People have really taken an interest in our lift chairs, we have a huge selection of them and they don’t all look like lift chairs but resemble regular recliners,” said Sam.
“All furniture people buy at our Margaret Street store we order brand new for you, our customers get never been sat upon pieces and we can usually get it back to the customer within a week,” said Sam.
Last year the store opened a second location on Boyton Avenue where items no longer available for order or mix and match items can be purchased.
“Some people need a piece of furniture right away, we saw a need for that here in Plattsburgh and at our outlet they can take it home that day,” said Sam.
The outlet also allows for the Margaret Street location to keep only new items in the store, where in the past discontinued items would take up valuable floor space.
“At our outlet we sell items that are no longer offered in the Ashley selection and some scratch and dent items,” said Sam. “This way we can keep our stock fresh and new at our show room and have discounted items available at our outlet.”
The outlet also serves as the store’s warehouse where new items are shipped to and then brought down to the Margaret Street location.
Though the store operates under a chain name, Sam said it is definitely a family business first which includes all 19 of the store’s employees.
“It’s a unique system, we have a licensing agreement to carry only Ashley Furniture but we are independently owned and operated,” Sam said. “My father and his wife Maureen opened the store, and I’ve worked here since it opened and my aunt also works as an office manager.”
“Most Ashley furniture is made in the USA that’s one of the reasons we were so excited to sell their products, Ashley has virtually reinvented the American furniture business and is starting to bring more jobs to America,” said Sam.
For more information about the store or to see production selection go to www.ashleyfurniturehomestore.com or call the store at 324-3400 to speak with a sales representative.