PLATTSBURGH - For the last three years, Paul Maggy has been working to make the North Country a cycling destination.
Last year, Maggy began work on the Adirondack Bike Ranch in West Chazy, followed by the formation of a bike club. Today, April 1, he opens a bike shop.
Located at 30 City Hall Place, Mountain Riders is a middle- to high-end bike shop, focused on biking enthusiasts.
"[We're] not trying to discourage beginning cyclists, but we're just a little bit more of a core cyclist shop," Maggy explained.
"Being a new bike shop, there's not 15 to 20 years worth of leftover tools and parts and accessories and bikes here," he added. "Everything is new."
The store has mountain bikes, road bikes, BMX and dirt jump bikes. They offer bike sales, rentals, repairs, accessories, and are certified for bike fitting.
However, Maggy assures he is not looking to be the competition for other bike stores in the area.
"From what we can tell, they seem to carry the lower- to middle-end," he said. "What we're trying to do is hit a completely different niche."
One group of people Maggy hopes to attract to the store are those who currently travel to Burlington or Lake Placid.
"What we found is there was a large community of cyclists about five to seven years ago," he said. "While not getting their needs met, basically moved on to other activities, outdoor sports. They're all starting to come back as they see what's going on. It's growing."
"We want to be part of the change that's happening in Plattsburgh towards a more healthy outlook and lifestyle," Maggy added.
The shop will be open Monday through Friday, from 10 a.m. to 5 p.m. throughout April, with hours to be extended as warmer weather approaches. Maggy is also offering a tune-up special for the month of April for $15.
"Get everybody's bikes out and rolling," he said. "I'll go through and make [sure] everything works."
For more information, call 324-9900, e-mail email@example.com, or visit www.mtn-riders.com.