Charm Fenoff with her dog Zen celebrate the opening of her new salon on Water Street.
Charm’s Hands in Elizabethown has moved into a space its owner can now call her own on Water Street.
“I own the my business and the building,” said salon owner Charmain “Charm” Fenoff. “Now I get to pay for my own retirement instead of someone else’s.”
Charm’s Hands had a soft opening at the new location on March 1 for tanning, massage, hair and nail services. Fenoff said a formal grand opening will be held at a later date.
Fenoff moves with cosmetologist Aimee Adams to the new location.
The two-story building has rooms for tanning, massage, a break room/kitchen, salon area and office spaces on the second floor.
Fenoff said as they settle into the new location, she hopes to expand the building to offer more tanning beds and another space for massage.
“Since we opened people have been coming in and tanning around the clock, hopefully in the future we can bring in more beds,” Fenoff said. “The building keeps on getting smaller the longer we are here and there is a lot I would like to do here.”
Under the previous owner, the building had been pre-approved by the town for the construction of a five-space parking area. Fenoff said as soon as weather permits they will begin construction for that.
Since the beginning of her career, Fenoff said she has always ran her own business. She started out as a masseuse working at a salon in Keene 13 years ago after completing her degree in massage therapy from North Country Community College in Saranac Lake. For the first year, she trained to become a cosmetologist and received her license.
After working out of a salon in Keene, she rented spaces in the Port Henry-Mineville area, Lewis and various other locations before settling her business in Elizabethtown.
“The bread and butter is people in the community and taking care of the locals, and I’ve loved to do that,” Fenoff said. “We try when we can to keep our prices competitive with places like Plattsburgh for salon services and you will still save by staying local.”
The salon gift shop currently offers jewelry, It Works weight-loss products, hair styling equipment, nail polish and care products, locally made candles, and more.
“I really want to do a lot more with this place, in the future make it a place for people to hang out, maybe add a coffee shop,” said Fenoff. “We have the beautiful river behind the shop and it would be a shame not to have people hanging out on the front or back porch once the weather gets nicer.”
The former location on Williams Street had a full gym. Fenoff said though it was a nice addition to her salon, the gym never really took off. The equipment has since been sold off with the exception of a few items such as fitness DVDs and a Horizon Elliptical.
“It was great to have the gym but when it came down to it more customers want a place to tan than the gym,” Fenoff said.
Charm’s is open normally from 9 a.m. to 5 p.m. or by appointment for hair, tanning, manicures and pedicures, and massage appointments. Appointments can be made by calling 524-6520.