The Chester Business Council meeting of Jan. 26 was a lively discussion about the impact of the 2011 bridge closures on Chester businesses.
Topics of discussion included options to offset the impact including brochures and websites enhancing the image of Chester as a destination and informing visitors of alternate routes into the heart of town. Also discussed were marketing options to inform the community about the impact of the bridge closure and possible associations with other towns to enhance attraction to our area.
Also presented was the idea of a possible "Branding" campaign promoting Chester, "Chester is the hub of Southern VT" and what that would mean in regards to a marketing campaign; town banners, American flags in appropriate months, floral beautification on the green and on bridges (flower boxes) to bring visual unity to the town and to enhance community involvement.
Also discussed was the idea of having an active itinerary of Festivals and Events year round, incorporating the wonderful events that are currently a part of Chester's charm and adding events to the aforementioned brochure.
All Chester businesses are encouraged to join the Chester Business Council and add their voice and ideas to a vital group of people committed to seeing Chester businesses and community succeed while retaining the ambiance that makes all of the town's residents happy to live here!
CBC organizer, Michael Alon, is the owner and director (with his wife Jessie Alon) of Devallia Arts and Accents on the Common in the heart of Chester. Michael is a member of the Okemo Valley Chamber of Commerce and is committed to assisting the Chester business community create a sustainable atmosphere in which to work and live.
The next meeting of the Chester Business Council will be held at the Fullerton Inn on March 2 at 6 p.m.
For more information contact Devallia at 875-1203.