Clinton Community College President John Jablonski unveiling the school’s new logo and tagline.
PLATTSBURGH — Start up here at Clinton Community College, nestled on Bluff Point, overlooking Lake Champlain with views of the Adirondack and Green mountains, said President John Jablonski.
Or, start up your college career at Clinton Community College, part of the State University of New York system, with an array of opportunities that range from workforce training to degree programs.
Either way, the tagline “Start Up Here” is part of CCC’s new look brand strategy recently unveiled at the school.
“Over the past couple of years, the college has been hard at work on its new strategic plan, including mission, vision and values,” Jablonski said. “With that done, it’s time for us to present ourselves in a way that reflects our pride.”
CCC began its re-branding effort last December with the selection of a consultant, eventually choosing Stamats of Cedar Rapids, Iowa, a national leader specializing in re-branding efforts for higher education.
“Stamats works exclusively with colleges and universities, and they brought a fresh set of eyes when they landed on campus,” said Steven Frederick, associate vice president of institutional advancement at CCC.
Stamats visited CCC multiple times and conducted dozens of interviews and focus groups with students, faculty and staff and off-campus stakeholders.
The company walked away impressed by CCC’s commitment to the local community, the resilience and strength of students, dedication of faculty and staff, and the setting on Bluff Point overlooking Lake Champlain.
“Although the college’s location may seem superficial, students, faculty and staff clearly draw inspiration from the history and the views,” said Stamats Principal Consultant Beatrice Szalas. “The commitment, resilience, and dedication of the people of Clinton Community College blend with the location to create a campus where great things can begin.”
The new tagline, “Start Up Here,” reflects those elements.
“Start Up Here on the Bluff,” “Start Up Here in the North Country,” “Start Up your education,” and “Start Up your life,” are all ways the tagline can be used.
The tagline blends student aspirations for upward mobility with the “distinctive, elevated campus, and also echoes the economic development role the college plays in the community,” said Stamats Senior Writer Joan Benson.
“It’s a tagline that works well for the college,” Jablonski said. “It can be used in so many ways to showcase all the great things happening ‘Up Here’ at Clinton.”
With the new logo, the college’s primary building is center stage between fluid waves and the angular mountains. The graphic rests on the college’s name.
Jablonski pointed out that the cost of the brand and marketing strategy was born by the “Moore Innovation Fund,” a private endowment managed by the Clinton Community College Foundation. No taxpayer or student monies were used for the six-month, $30,000 contract that resulted in the new logo, tagline, brand book, web site design template and numerous templates for print and electronic media.
“We know the budget is tight and taxpayers are struggling to support what we do here as an institution,” Jablonski said.
But Jablonski also said it was important to complete the project, which became a reality thanks to the “Moore Innovation Fund.”
CCC has a new look and feel but it continues to be committed to student access and success, Jablonski said.
“This reflects the bold spirit of Clinton and the bright future our graduates can expect,” Jablonski said.