LAKE GEORGE - "Creativity: Let It Be Life," is the second conference presented by the Creativity Coaching Association for artists, entrepreneurs, creativity coaches and all who seek to enhance their creative abilities and expand their influence.The conference is open to everyone, especially those who are ready to embrace their creative nature, according to Beverly Down, a creativity coach based in Lake George who is organizing the event."Bring your curiosity, your questions and your creativity," she said. "This will be a weekend of engaging speakers, workshops and activities that will allow participants to meet, grow and network with other creative types."Down said the conference is not geared solely for the artistic or those currently working in a creative field."We're encouraging everyone from entrepreneurs to students and would-be creators to attend because creativity is built into your DNA …whether you recognize it or not."The conference, to be held Oct. 15-17, at Fort William Henry, includes accommodations, meals, an art show, creativity resource room, a scenic fall boat ride, and live entertainment by Rich Ortiz.Down said a special day pass is being offered for New York residents Saturday, Oct. 16. For $69, participants will get a choice of two workshops, a luncheon buffet, afternoon refreshments, plus access to the art show and networking events. The reservation deadline is Oct. 8. To register, visit www.creativitycoachingassociation.com and activate the 2010 conference link.