PLATTSBURGH What could possess a person to give a pig a smooch? Why, raising money for the American Heart Association, of course. Dr. Todd Menia put his money or a pig where his mouth was last week when he puckered up for a quick kiss with unofficial CVPH Medical Center mascot Porkquoi, a pot-bellied pig owned by Sheri Pugh, a nurse who works with Menia in the hospitals emergency care center. The doctor challenged his co-workers to raise $1,500 for last Saturdays American Heart Associations Start! Heart Walk. If they did, hed kiss the pig. They did, so he did. Wanda Flynn, an administrative director at the emergency care center, said getting Menia to agree to putting forth the challenge was a challenge itself. Hes really conscientious about germs, said Flynn. So, we thought it would be perfect to get him to do it. The reason they asked me to do this is Im known as a germaphobe, Menia said, which, to some degree is true. So, they thought it might create a little more interest in making these donations. And, interest it did create. At last tally, the staff raised $1,990. I think it worked out pretty well, Menia said after he gave Porkquoi a peck on the head. Its for a good cause. We raised some money and were happy to do it. Faith Osborne-Long, regional director for the Northeast affiliate of the American Heart Association, said there have been some interesting challenges by workers at CVPH over the years to raise money. A few years ago, in a similar vein, the challenge involved kissing a donkey. They go throughout extraordinary means to save lives here in the emergency room, but this certainly is over and above, said Osborne-Long. The excitement of Dr. Menia kissing this pig definitely has brought out so many people and has really helped with their efforts to raise money. And, its been a great morale booster, too. As for a future between Menia and Porkquoi? Shes quite attractive, joked Menia, but Im a happily married man, and my eyes dont wander.