TICONDEROGA-The Ticonderoga Montcalm Street Partnership's Enterprise Committee is working on a pair of projects to revitalize the downtown area.
The third annual StreetFest is being planned and the "Dollars for Downtown - Change for Change" campaign is under way.
StreetFest will be held Saturday, July 30. Montcalm Street will be closed from Lake George Avenue to Champlain Avenue for the event, creating a pedestrian mall in the downtown area, from 10 a.m. to 3 p.m.
StreetFest will feature a variety of activities, entertainment and merchant sales.
The deadline for vendors to register for StreetFest has been extended until June 30. Interested vendors should contact Sandie Bolton at 502-5313 or Sue Rathbun at Rathbun Jewelers on Montcalm Street at 585-2244.
"Space is limited, but we can still fit you (vendors) in," said Diane Farinick of the committee.
New to StreetFest this year will be "The Ready to Go Doggy Show"to be held 9 to 10:30 a.m.
The StreetFest committee includes Rathbun, Bolton, Faranick, Rolly Allen, Darlene Treadway, Ross Kelley, Nancy Kelley, Bob Dedrick, Art Hatfield, Pam Nolan, Matt Courtright, Neil Rypkema, John Reale, Chattie Van Wert, Mark Johns, Nicole Pressley and Donna Van Wirt.
Also assisting are John Bartlett, chairman of TMSP, Sharon Reynolds of Pride, Beth Hill of Fort Ticonderoga and town of Ticonderoga officials and employees.
The "Dollars for Downtown - Change for Change" program is off to a strong start, according to organizer Anne McDonald. It's an effort to raise money for downtown projects by collecting change in local businesses.
"Early results are encouraging," she said. "We are hoping for continued interest in helping TMSP bring change to downtown. It's a coin drop without cars and disrupting traffic - but still very important in our effort to raise money to improve the community."
Treadway, who operates Burleigh's Luncheonette, has been saving mayonnaise jars to help in the "Dollars for Downtown" effort. So far she has contributed eight, gallon jars for use in the program.
"To use the mayonnaise faster so the jars will be available sooner, TMSP leaders have been encouraging her to introduce items on her menu such as mayonnaise and eggs and mayonnaise and ice cream," Allen joked.
Treadway has resisted those suggestions.
"Obviously, these people who recommended these menu additions have no idea what our customers enjoy," she said, "but I understand what their objective is and I agree we need to raise money to help Ticonderoga help itself."
The Ticonderoga Montcalm Street Partnership seeks to create meaningful, long-term change in Ticonderoga's traditional business district and to promote economic revitalization and consequent historic preservation by employing precepts of the National Trust Main Street Center of the National Trust for Historic Preservations.