Cliff Sterling, owner of First Choice Power Wash, a pressure-washing business based in Rouses Point, is ready to serve customers in the tri-county region and beyond.
Cliff Sterling prides himself on his attention to detail. It's a trait he picked up during his 17-year career in the Vermont Air National Guard.
“It's something they taught me and it's something that's stuck with me,” Sterling said.
That particular quality is something he's carried into his business, First Choice Power Wash. Sterling started the pressure-washing business in 2006, drawing on his experience cleaning military equipment while stationed in Iraq. Little did he know First Choice Power Wash would grow into the full-time business it is today.
“I came home, started it part-time and it just took off,” Sterling said. “And, here we are, five years later. I just thought this would be a part-time job I could do to work toward retirement. Now, it's a booming business.”
First Choice Power Wash handles a variety of customers, said Sterling, including residential, commercial, agricultural and even aviation.
“We even take care of the Vermont Air National Guard's F-16s and the planes at the museum at Camp Johnson [in Vermont],” he said.
Sterling’s business seasons really begins to pick up in the beginning of April, with many homeowners wanting to clear off the dirt and grime that accrues over the winter months. Restaurant owners also find spring to be a good time to break down their equipment and have it cleaned — a service First Choice Power Wash can do as well.
“We’ve cleaned a lot of restaurant hoods, getting out all the grease and making them look new again,” said Sterling. “We even clean farm equipment like manure spreaders, barns. You name it. If it's dirty, we'll clean it.”
As summer winds down, Sterling said he is seeing many homeowners looking to get their homes spruced up before the snow falls. It’s a growing business with growing demand, he said.
“We could work seven days a week if we wanted to. We’re busy, which is good,” said Sterling, laughing. “I mean, why do it yourself when we can do all the work for you?”
The whole-house treatment consists of “everything up to the curb,” said Sterling.
“So, your gutters are cleaned inside and out,” he said. “We wash your windows; we squeegee them. We do your decks. It’s everything.”
“And, you don't have to call us to do whole house washings. If you want just spots cleaned like one side of your house or your gutters, or your roof, we'll do that,” Sterling added.
It’s how well his business can guarantee a clean house, that Sterling feels brings him more and more customers each year.
“We guarantee 95 percent of whatever's on your house will come off. There's that five percent we sometimes just can't get,” he added. “But, we guarantee you won't pay a dime until you're absolutely satisfied with the job we've done.”
The same goes for jobs on businesses and other things First Choice Power Wash cleans — like recreational vehicles, another item requested to be cleaned this time of year.
First Choice Power Wash services customers in a 150-mile radius, traveling mainly throughout Clinton, Essex and Franklin counties. The business will travel even farther if the customer is willing to pay an additional expense.
First Choice Power Wash offers 10 percent off services for active duty and retired military members. Discounts are available for group service calls.
Free estimates and demonstrations are also available. Demonstrations make those unsure about the ability to remove even the toughest stains see the results First Choice Power Wash can provide.
“Seeing is believing — that's the way I look at it,” Sterling said.
For more information, contact Sterling at 569-9854 or by e-mail at firstname.lastname@example.org.