KILLINGTON -Jason Gibbs has been named director of marketing for Ski Vermont, the Vermont Ski Areas Association (VSAA). Gibbs has a background in brand management and strategic communications, formerly serving as commissioner of the Vermont Department of Forests, Parks & Recreation and as communications director for Gov. Jim Douglas.
Gibbs succeeds Kathleen Murphy, who has been appointed as the chief marketing officer for the State of Vermont, and will assume his new role on March 28.
Founded in 1969, VSAA is the trade association representing Vermont's alpine and Nordic ski areas in marketing, public affairs and governmental affairs.
Gibbs lives in Duxbury with his wife Amy and their daughter Addison. He ran unsuccessfully for secretary of state of Vermont in 2010 as a Republican.