There's been something missing in the region - a publication that reaches more than 15,000 homes and businesses in and around the city of Plattsburgh ... until now.
The latest news product of Denton Publications, the 'burgh, is that publication, offering news, features and a calendar of local events.
Publisher Ed Coats said the objective of starting the 'burgh was to give people a resource to find out what's going on this side of Lake Champlain.
"We wanted to be able to give readers something new and exciting," said Coats. "Given the declining circulation of daily newspapers, our customers asked us to find a way to reach more people in the Plattsburgh market and we think we have. We feel the 'burgh is something that will not only benefit our readers, but definitely our advertisers as well."
The new publication is one Coats feels will add to the ability of Denton Publications to keep the people of the North Country informed. The community publishing firm has traditionally reached thousands of people through publications that include the Clinton County Free Trader Today and the North Countryman, and now reaches thousands more with the recent acquisition of 15 newspapers in the Syracuse and Albany regions. Starting the 'burgh was a decision Coats said will help fill a niche locally that Denton Publications has wanted to do for some time.
"For years, our organization has had one missing section in our group of papers," said Coats. "Now, we'll be filling that gap, giving our advertisers the ability to reach customers from the Canadian border to Glens Falls and beyond with no overlap."
Though it's named the 'burgh, the weekly publication will reach more than the people of the city of Plattsburgh. By directly mailing to residences and businesses in the 12901 and 12903 zip codes, the 'burgh will also reach people in the towns of Plattsburgh and Beekmantown, including communities such as Cumberland Head and Point au Roche.
That kind of circulation is exciting for Jeremiah S. Papineau, senior editor of the 'burgh.
"We're going to have a focus on the side of Plattsburgh and the immediate surrounding area that we feel isn't currently served as well as it could be," said Papineau. "There's so much going on here with entertainment and the arts, in particular, and we feel the 'burgh can help highlight the talent we have here and all that Plattsburgh has to offer."
"We want to shine a light on what the people of Plattsburgh already know - that this region is a great place to live, work and have fun," added Papineau.
Coats said he's "thrilled to be able to offer new, exciting content that people will want to read and not put down."
"It won't be the same old news they've already seen on the 11 o'clock news the previous night," said Coats. "We're still going to include news of interest that many may not have seen through other sources, but we're mainly going to have much more concentration on local events, people and businesses. Our intention is to provide something for everyone."
The faces behind the 'burgh, in addition to Coats and Papineau, include editor and staff reporter Sarah L. Cronk, graphic designer Greg J. Hines and a sales team led by Cyndi Tucker that includes senior sales representative Ashley Tromblee.