Coinciding with the inaugural “Adirondack Challenge,” Gov. Andrew Cuomo’s office has launched a new television advertisement prominently featuring the Adirondack region as a destination for outdoor tourist activities.
The ad is part of a $60 million campaign launched in May, aimed at growing New York state industry, creating jobs and attracting tourists to the state.
“With more than 2,000 miles of hiking trails, 3,000 lakes and ponds and stunning natural wonders, the Adirondacks and North Country make for the perfect summer escape,” Cuomo said in a press release.
The ad features Adirondack guides from different disciplines singing the praises of the Adirondacks while participating in the activities they love. The ad opens with shots of whitewater rafters and hikers, along with a view of a picturesque Adirondack lake, while an announcer declares: “This summer, New York’s Adirondacks and North Country are back and open for business.”
The initiative is aimed at helping the region continue to recover from Hurricane Irene and Tropical Storm Lee two years ago.
“I think it’s a tremendous initiative,” said Greg Borzilleri, owner of Mirror Lake Boat Rentals in Lake Placid.
A clip of Borzilleri paddling a stand-up-paddleboard on Mirror Lake appears in the ad.
“To native New Yorkers, my message is simple: ‘there’s no reason to leave the state this summer’ and to everyone else looking for the perfect summer getaway, I say, ‘come experience the Adirondacks and North Country,’” Cuomo continued in the release.
“The governor is obviously very friendly to the North Country. I think it’s great that they’re trying to get the people from downstate (to) upstate ... keep it in the family is my theory,” Borzelleri said.
Also featured in the ad is whitewater rafting guide Bone Bayse, of Beaver Brook Outfitters, who piloted Cuomo’s raft on both days of the “Adirondack Challenge.”
“I’ve been getting emails from friends all around the country who are telling me that they’ve heard about this event on the radio; they’ve seen it on national TV I think the whole thing is great,” Bayse said.
Bayse said that Cuomo spoke to him less than a year ago and told him that he felt he could bring more tourism to the Adirondack region. Shortly after that he came up with the idea for the “Adirondack Challenge.”
“The governor did what he told me he was going to do,” Bayse said. “He’s kept to his word and done a fantastic job by all accounts.”