MIDDLEBURY-American Forests will plant 13,618 trees throughout northern California's redwood country resulting from Woodchuck Hard Cider's Facebook Global ReLeaf campaign.
Woodchuck Cider committed to planting two trees for every Facebook fan gained during Earth Week 2011 by donation to Global ReLeaf-American Forest's tree planting initiative. Woodchuck Cider's eco-friendly Facebook and Twitter fan bases embraced the tree planting efforts and Earth Week saw 6,809 new Woodchuck Cider Facebook fans.
Woodchuck Cider, located in Middlebury, first collaborated with American Forests during Earth Week 2010 resulting in 8,432 trees planted in Northern California. This year 13,618 trees will be planted.
"California remains an area in an incredible need of assistance from years of recent wildfires and we have made it a priority to continue to support an area so similar to our own backyard of Vermont," said Bret Williams, Woodchuck's president and CEO. "Our fans in both states enjoy outdoor activities as local economies rely heavily on forests and outdoor recreation-where would we be without trees?"
Global ReLeaf, the tree planting arm of American Forests, is committed to restoring forest ecosystems across the country and around the globe. Global ReLeaf has planted trees in every state in the nation, and in more than 20 countries around the world.
Nearly 40 million trees have been planted since the program began in 1990, and the goal has been set to bring that total to 100 million by the year 2020.
Tree planting will begin this summer and continue throughout 2011.