LONG LAKE - In a recent contest initiated by MDRM Industries, Long Lake art students competed to design a new logo for the company.
MDRM Industries, Inc. is based in Long Lake and specializes in the fabrication of metal caissons for utility poles, transformers, etc. all around the country. MDRM is owned by Jackie and Michael Rivette.
Michele Gannon, art teacher at Long Lake Central School was approached by MDRM as they sought a new logo design for their letterhead, business cards, trucks and to be featured on their Web site. Not pleased with the options they were provided by marketing firms, they offered an opportunity to Long Lake students to design logos and offer them up for selection by MDRM.
Four students volunteered to participate in the competition including freshmen Meg Smith and Somnang Mor, sophomore Ratani Mor and senior Ben Black. They worked on their logos as an extra to their assigned worked.
"The students worked outside of class and were not required to participate in the competition," said Gannon.
Gannon gave them sparse guidelines and set them loose on designing a simplistic, yet meaningful, logo design for MDRM.
Smith was selected as the contest winner and her logo will now printed on MDRM materials. The selection committee was awed by her work.
"She nailed it," said MDRM president Michael Rivette. "With one simple drawing, she was able to show precisely what we do."
"Her design was outstanding in the way it captured the essence of the company in a very simplistic format," said Gannon.
After receiving the contest submissions, MDRM decided to alter its guidelines slightly and include the designs of the three other participants on the Web site in some form. They were highly impressed by the creativity of the local students and were pleasantly surprised at how difficult it was to chose a winner.
"We have always believed that Long Lake has some really talented students," said MDRM President Michael Rivette. "What we are most excited about is that it means so much more that our students created our designs. With their creativity, they have gotten us to be creative in, hopefully, marketing our company in a unique way."