The Lake Placid High School’s “Digital World” technology class created underage drinking and drug use prevention announcements that are being aired on WPTZ and Time Warner Cable.
The Digital World class, made up of high school students, put together dialogue, music and graphics to deliver their messages about the dangers of underage drinking and drug use in a project funded by the Lake Placid/Wilmington Connecting Youth & Communities Coalition under the guidance of their teacher, Brian Brandes.
The public service announcements of Olivia Dempsey, Asia Sampson, Joey Izzo, David Knapik, Brandon Hozley, Kylee Paye, Brady Hayes, Casey DiNicola, Paul Sweet and Lane McFadden will be airing starting this week on the local Time Warner station.
The commercials created by Sampson, Izzo and Sweet were chosen for airing on WPTZ Channel 5 from Sept. 7 to Sept. 11. The spots were shown around local programming of the morning and evening news as well as the Oprah Winfrey show. The spots also aired during Saturday Night Live on Sept. 10.
“CYC has worked with many partners to create media campaigns which utilize the talents of Lake Placid students to get the student’s perspective on our prevention message out to the community,” Angel Marvin, CYC coordinator, said. “It is a part of a national strategy to change the local environment to one that is less accepting of underage drinking and drug use.”
More information about the Connecting Youth and Communities Coalition can be found on their website at www.connectingyouth.com.