Members of the Save the Strand Committee announced the group had met their fundraising goal of $40,000 through the Go Digital or Go Dark Program.
If you enjoy Hollywood when the movie has a happy ending, then this is the story for you.
The Strand Theatre in Schroon Lake became the eighth of 10 local, community cinemas to reach their goal as part of the Go Digital or Go Dark fundraising program, led by the Adirondack North Country Association and Adirondack Film Society.
“We would like all supporters of the Strand to assemble in front of the theatre for a celebratory photo,” Committee chair Emily Rossi-Snook said. “If you have an ‘I Helped Save the Strand,’ t-shirt, please wear it. We would like as many supporters as possible in this photo. This should take only a few minutes.”
Snook said she was grateful when she heard the news the fundraising goal had been met.
“This wonderful, supportive community, through their generosity has made sure that the Strand Theatre lights will shine again and we will have our movies, our programs with other local organizations and our holiday parties for the little ones,” she said. “We received word (Aug. 10) that our goal has been met and the Schroon Lake community has raised the required goal of $40,000.”
Snook said as soon as the state releases the awarded grant money, a customized screen will be designed and the equipment to accommodate the specifics of the Strand will be ordered.
“Realistically, this may take longer than any of us want, but we are hoping that this process moves along quickly,” Snook said. “In the meantime, the committee thanks the donors for their generosity, their support, and their positive energy.”
Snook said there were many to thank, including her fellow committee members.
“Elena Rossi-Snook who guided our way through the industry ins and outs and designed the logo, banner, shirts, mugs and the December fund raising program at the Strand,” she said. “Lil Richardson always had her finger on the pulse of the Schroon Lake community and was always willing to ride a float, sit at a table, speak to an audience. Ann Breen Metcalf so eloquently took care of the letter content and explained the details of the fund raising grant to the rest of us. Kate Rossi-Snook managed the Facebook page. There were many supporters who ran their own events up and down Main Street. Thank you all so much.”
Over the summer season, the theater has been without movies during the industries’ transition from 35-mm film to digital copies, instead putting on live events to help keep the space active while raising funds for the digital conversion.
In 2013, the Adirondack North Country Association and Adirondack Film Society partnered with several local theaters as part of the “Go Digital or Go Dark” initiative to keep small town local theaters in business after top movie studios announced they would no longer be releasing movies in the classic 35-mm format. This required all theaters to transition to the digital format, a task easily done by larger theaters but ranging from challenging to virtually impossible for smaller, independent organizations, leading to many closing their doors for good.
Theaters ranged from Indian Lake to Queensbury to Plattsburgh, all small, locally run theaters who did not have the funding on their own to make the transition to the digital format. Currently, active fundraising is still underway for the Hollywood Theater in Au Sable Forks and the Palace Theater in Lake Placid.
For more information on the Go Digital or Go Dark Program, visit adirondack.org/GoDigital.