LAKE PLACID Burnham Financial Servicesrecently announced the addition of Jeffrey W. Keyes, CLU, ChFC to their staff. Keyes, a 1988 graduate of State University of New York at Buffalo, entered the financial services industry in 1990, as an agent for New England Financial. A registered representative and award winning producer for many years, he recently left Brown & Brown Empire State in Syracuse, after 17 years to join Lawrence M. Shipps, CLU, ChFC at Burnham Financial to expand the insurance, investment and financial planning capabilities of the firm. Keyes has obtained the Chartered Financial Consultant and Chartered Life Underwriter designations. He is a past president of the Central New York Society of Financial Service Professionals, which seeks to promote ethics professionalism and education among insurance and financial advisors. He is licensed and appointed with over 30 insurance and investment companies. With over 18 years of experience, Keyes will add greatly to Burnham Financials ability to provide knowledge and service to North Country business owners and high net worth individuals. A frequent Ironman competitor, Keyes and his wife Kandice reside locally in Lake Placid with their three daughters, Lauren, Sarah and Emily.