NORTH CREEK - The hundreds of visitors who made their way down Main Street in North Creek over Race the Train weekend were greeted by new arrivals on the light posts of town. Spearheaded by the volunteer efforts made by a marketing subcommittee of the North Creek Business Alliance, colorful banners have made their debut along Main Street.
Sharon Taylor the Alpine Lodge, Lisa Thomas of Trimmers, Mary Ann and Anna Bowers of bar Vino and Poiema and the Vault, Kathleen Bennett of Braley & Noxon Hardware, Helen Miner of The Owens House Educational Center, Andy Waldron at Andie's at Smiths, Laura Pierson of Laura's Tavern, Sarah Hayden of Caf Sarah, Mary Jane Lang of Cunningham's Ski Barn, and Laurie Arnheiter of Hudson River Trading Co. all contributed to this marketing and beautification effort.
The drive to effectively market North Creek to visitors includes 10 four-season recreation oriented welcome banners placed at the entrance to the business district of North Creek.
"We hope people passing through will reconsider speeding past our community on their way to northern destinations," said Arnheiter. "They showcase the recreational opportunities that we can provide locally."
The funding for this project was made possible due to the towns participation in the Warren County Bed Tax program. The committee submitted a bed tax application in 2009 and received a high rating for signage, banners and holiday lighting. The same committee coordinates the "Lights On" program yearly, including the "Lights On Christmas Parade."
In 1992, the award winning North Creek Action Plan crafted by the community and Saratoga Associates identified the primary gateway to the community as the 28N entrance and proposals for beautification were recommended and never fulfilled. The banner project was an attempt by this group of volunteers to begin to improve that entrance and welcome visitors.
The banners did not go unnoticed by locals as they made their habitual trips into North Creek.
"The banners look nice," said Time Record. "Now we just need to work on sprucing up the poles."
Some banners boast the slogan of the Gore Mountain Region Chamber of Commerce, "Purely Adirondack" while others promote, "An Authentic Ski Town."
In agreement with the purpose of NCBA, the committee opted to use local businesses to complete the project. Garnet Signs of Chestertown supplied the materials and hung the banners. Photography was supplied by James McEntee and designs were created by Linda Wohlers, a new resident to the community.
Also, local people are featured as the subjects in banner photos. Bill Thomas, who for 18 years served as the supervisor for the town of Johnsburg, and presently sits as one of the commissioners of the Adirondack Park Association and occasional conductor of the Upper Hudson River Railroad, can be seen on one of the first banners, followed by Gail Setlock, Snow Sports supervisor at Gore Mountain, Michelle Pollock of Lake George Kayak with Warren County assistant DA Jason Carusone cross country skiing, and many more.
The committee wishes to thank the town of Johnsburg and the Bed Tax Committee for its support and pledges its efforts to unselfishly continue to promote the town, its residents and businesses through volunteer economic development efforts.