A group of local residents is working to ensure the future of the Strand Theater in Schroon Lake. Save the Strand is a committee raising money to assist the Strand in its conversion to digital technology.
A group of local residents is working to ensure the future of the Strand Theater in Schroon Lake.
Save the Strand is a committee raising money to assist the Strand in its conversion to digital technology.
“Hollywood is no longer going to make 35mm film,” said Emily Rossi-Snook, chairwoman of Save the Strand. “The business is going digital. The cost of installing digital projection for a single screen theater can be as much as $100,000. For single-screen, privately-owned theaters this is astronomical. Add in the North Country theaters are often dependent on summer business, making the cost impossible. This is a death knell for theaters in our area, the Strand specifically.”
To help raise money for the digital conversion, there will be a program at the Strand Theater Saturday, Dec. 28, at 6 p.m. Admission will be by donation.
The 90-minute program will feature an evening of short films with historic footage of Schroon Lake. Those films will include:
— a newly-discovered, “lost” Frontier Town commercial from the 1950s;
— “We Got the Picture,” a film made of original home movies shot in Schroon Lake from the 1940s to 2000. Filmmaker Elena Rossi-Snook will introduce the 17-minute film, which was an official selection of the 2004 Tribeca Film Festival;
— footage of home movies from the filming of “Marjorie Morningstar” at Scaroon Manor on Schroon Lake in 1957. Lil Richardson, an extra in the film, will introduce the film; and
— “Coming to a Theater Near You” will give show coming attractions for films that played at the Strand 50 years ago.
The Adirondack North Country Association is leading the “Go Digital or Go Dark” campaign to assist area theaters go digital.
The Strand has received a grant to assist with the digital change from the North Country Region Economic Development Council through the Adirondack Film Society. ANCA assisted in writing the grant.
It’s a matching grant, so money must be raised to help the Strand Theater survive, Rossi-Snook said.
“We need to raise about $50,000 through fund raising,” Rossi-Snook said. “So far, we have raised $10,000. We are hopeful that the community supports this gem on Main Street.”
Rossi-Snook believes the Strand Thater has a bright future.
“The partnership with the Adirondack Film Society will mean that programming opportunities for the Strand will be greatly expanded,” she said. “When the society has a special event, a film festival perhaps, the event will be at the Strand as well. In this manner, I can see the Strand, in southern Essex County, as the cultural gateway to Essex County.”
Several Schroon Lake-area business are also assisting with the Strand fund raising, Rossi-Snook said. Information on the efforts to help the Schroon Lake movie house is available at the “Save the Strand” Facebook page.
“The Save the Strand is made up of committee members with long time connections to the Strand with a deep commitment to maintaining this gem of a theater in the heart of Main Street of Schroon Lake,” Rossi-Snook said.
Rossi-Snook has a long connection to Strand.
“My dad and his family purchased the Strand in 1937 and maintained ownership until 1982,” she said. “Lil Richardson, who is on our program for the 28th and a member of the committee, has longer connections to the Strand since her husband’s family ran movies at the Strand before 1937.
“It’s so important to the life of a town to have the lights on in a beloved institution that created many memories over the years,” she said.
For further information call Rossi-Snook at 766-4635 or 532-9077.