Schroon Lake continues to make advances in tourism. That’s the assessment of the Schroon Lake Tourism Council. The group, which formed four years ago, recently met to review steps in its master plan and to discuss future activities. The community's July 4th celebration is part of the effort.
Schroon Lake continues to make advances in tourism.
That’s the assessment of the Schroon Lake Tourism Council. The group, which formed four years ago, recently met to review steps in its master plan and to discuss future activities.
“The purpose of the committee is to identify and implement activities that directly support the blueprint (master plan),” said Roger Friedman, a council member. “Schroon Lake is not unique in the challenge that it’s year round and second home populations struggle to support all services and amenities desired by the residents. Thus, there is an emphasis on improving and expanding the tourism experience which will improve revenues and potentially create additional year round jobs.”
The master plan, adopted in 2009, was completed with the assistance of a consultant from Egret Communications. The project was part of a Smart Growth grant awarded to Essex County.
The blueprint contains specific actions, including the formation of a tourism council to operate under the auspices of the Schroon Lake Chamber of Commerce.
One of the key aspects of the master plan is lodging. The 2009 report cited the need for new, upgraded tourism accommodations in Schroon Lake and progress is being made, Friedman noted.
“The past year saw encouraging results — new rental units are in the works at Witherbees, Woods Lodge on Schroon Lake has been purchased with the plan to create an upscale lodging facility, comprehensive remodeling at the Word of Life Inn has taken place with a family oriented emphasis, two other lodging projects appear to be making progress and two older motels have received funding from the town of Schroon’s Revolving Loan Fund for renovations,” he said.
And there have been other successes.
“The new Memorial Day festivities had good participation (in 2012) and this event was an excellent kick-off for the summer season,” Friedman said. “The cancellation of the dog sled races was a setback, but with good snow we should be better prepared for 2014. There also appears to be interest in restarting the snowshoe race in the Hoffman Notch area.”
He also noted the town Spruce-Up Day, the Community Garden, the First Night celebration and the Schroon Lake Chili Cook Off were successful and appear to be part of the community’s future.
The council plans to continue its work on Schroon Lake’s annual July 4th celebration, youth programs and beautification projects.
“The partnering of the Word of Life and the Seagle Colony at the Fourth of July festivities was a real crowd pleaser and is planned to continue,” Friedman said. “For 2013 the town of Schroon will have fireworks launched from a barge which will ease the restrictions for seating on the slope by the beach and traffic control. The town of Schroon’s Youth Commission has continued its strong program for the community’s youth The summer of 2012 saw beautification of the post office area and scheduled for the summer of 2013 is a modest redesign of the garden in front of town hall.”
This summer could see more tourism as victims of Superstorm Sandy stay closer to home for vacations, Friedman said.
“As the North Country gears up for another spring-summer-fall season, it is predicted that the devastating effects of Super Storm Sandy on the New York and New Jersey beach areas will have positive effect on Adirondack tourism,” he said. “Nonetheless our prayers are for a full recovery of the damaged areas.”
To help attract tourist, Friedman noted, the Schroon Lake Chamber of Commerce has updated and improved its website and 360DACKS, a local internet marketing company specializing in 360 degree virtual tours, has added Schroon Lake to its site.
The Schroon Lake Tourism Council is also hopeful a pair of state grants will assist the community. The state has announced a $300,000 grant for implementation of the Lake Management Plan for Schroon Lake and $2.1 million has been approved to bring broadband internet to the community.
For information on the council and its projects people can contact Friedman at firstname.lastname@example.org.