Getting a ‘higher education’ in Vermont takes a deeper meaning today as the Consortium of Vermont Colleges and Ski Vermont announce a partnership expected to boost both tourism and enrollment at Vermont’s many public and private institutions of higher education.
CVC and Ski Vermont share a passion for providing high quality, transformative experiences, whether on campus or in Vermont’s mountains, said Nate Ball of Vermont Technical College and chairman of the council’s promotions committee.
“Vermont’s mountain resorts, like its institutions of higher education, play vital roles in Vermont’s economy, environment and communities,” said Ski Vermont President Parker Riehle.
“Our partnership with Vermont’s higher education institutions creates a powerful alignment of brands and reinforces that Vermont, and learning, skiing and snowboarding here, is as much a state of mind—a lifestyle—as a physical place,” Riehle continued. “These lasting connections ultimately have the potential to inspire graduates and prospective students alike to support the state’s economic, social and environmental initiatives.”
Affiliation with Ski Vermont provides CVC with the potential to target millions of winter enthusiasts from around the globe—many with children—who visit Vermont to experience all that winter offers. Ski Vermont and CVC will coordinate Internet, digital and social marketing efforts, work collaboratively to generate earned media, cross promote in printed material, and share access to consumer events and trade shows throughout the northeast and in key international markets.