TICONDEROGA - Beth Hill believes Fort Ticonderoga and the community are linked; what's good for the fort is good for the town.
"Fort Ticonderoga is one of America's greatest treasures," said Hill, the fort executive director. "Because the town of Ticonderoga is directly impacted by the fort's attendance, tourism growth at the fort and region will certainly have a very positive impact on the town. That's very exciting."
Hill now has an even greater role in the local economy. She has been elected to the board of directors of the Regional Office of Sustainable Tourism/Lake Placid CVB (ROOST), formerly known as the Essex County/Lake Placid Visitors Bureau.
"I'm absolutely delighted to serve on the Regional Office of Sustainable Tourism," Hill said. "Serving on the board allows me to directly participate in the region's destination planning and helps place Fort Ticonderoga on the forefront as a major attractor to the region.
"As you well know, the region is dependent on tourism for its sustainability and attractions such as Fort Ticonderoga play a major role in the region's economy."
While Hill is the face of Fort Ti, she promises to work to promote the entire Ticonderoga area.
"My role on the Board extends beyond Fort Ti and Ticonderoga into the greater Lake Champlain region," Hill said. "It's this comprehensive approach to destination planning and marketing that will make the industry even stronger and give more value to all the county's residents.
"It is a great honor to serve the region in this capacity and I'm thrilled to have the opportunity to be part of the regional tourism leadership," she said.
The board of directors, responsible for governing the organization, is comprised of 15 individuals, with at least one director from each of the four tourism regions in Essex County - the Lake Placid/High Peaks, Lake Champlain, Schroon Lake and Whiteface regions.
The 2011 slate of officers includes Chairman Justin Smith, Northwoods Inn and Prestige Hospitality Group; Vice Chairman Ed Finnerty, Champlain National Bank; Second Vice Chairman Joe Kelly, Glens Falls National Bank; Treasurer Mike Beglin, Beglin's Jewelers; and Secretary Jenn Webb, Golden Arrow Resort.
New directors include Hill as the Lake Champlain Region representative and Bob Hockert, owner of Little Peak Chalet and Clearwater Camp vacation rentals, as the Whiteface Region's board representative. Joe Kelly was re-elected to a second term, and is the Schroon Lake Region representative.
Other directors include Deborah Fitts, Lake Placid Sinfonietta; Mary Ann Hawley, Parajax, Inc.; Kate Fish, Adirondack North Country Association; Deb McLean, the UPS Store, Jamie Rogers, energy program coordinator at ANCA; Charlie Cowan, financial consultant with Janney Montgomery Scott; and Carol Brown, president of North Country Community College.
"With representatives from diverse facets of the business community, including lodging, retailers, financial institutions, attractions, the arts and educators, the board of directors represents a broad range of perspectives and expertise," said James McKenna, CEO of ROOST. "Our board commits a lot of time on behalf of the work that we do to promote our destinations."
The ROOST chairman is optimistic about 2011.
"I'm proud to be part of this great team of dedicated volunteers, and excited and optimistic about 2011,"?Smith said. "With the upcoming opening of the new conference center at Lake Placid, and other positive momentum such as the destination planning projects throughout the county, it promises to be a terrific year for our organization and the destinations we represent."