Chances are, you've noticed a change or two with the 'burgh. And, they're changes we're hoping better serve you, our readers.
Beginning with this week's edition, the 'burgh is being printed in our own production facility in Elizabethtown. When the 'burgh was started earlier this year, we at Denton Publications chose to partner with Upper Valley Press in North Haverhill, N.H., to print our new weekly publication on a glossy-finish paper stock.
"Early on, we agreed to have the paper printed outside our facility as we agreed it could prove more advantageous to do so," said Daniel E. Alexander, president and publisher of Denton Publications. "Upon recent reflection, both parties agreed it made far more sense for the paper's production to be moved to the Denton facility here in the North Country."
One of the main reasons for making the move from printing out-of-state has been how it has greatly reduced the window of time it takes to produce the 'burgh. Previously, the 'burgh was sent out for printing on Fridays, but not directly-mailed into people's homes until the following Thursday.
"The paper was forced into a situation where copy had to be ready more than a week before the paper was delivered," said Alexander. "Primarily, the deadline structure for the paper was not conducive for the local business community."
With greater control of the production, Denton Publications has now been able to adjust deadlines for the 'burgh to allow more time for submissions from our readers and accommodate our advertisers.
"We are excited about the early response we've received about [the] new schedule and continue to be enthused by the strong community input regarding the paper," said Alexander.
Additionally, Denton Publications now prints the 'burgh on traditional newsprint, wrapped on a bright-white VersoPaper stock. The idea is to keep the attractive covers that jump out at you, our readers, which many of you have said you've come to enjoy. The added benefit is printing on traditional newsprint and VersoPaper is better for the environment because it is easier to recycle.
"Conservation-minded folks brought that to our attention," said Alexander. "VersoPaper is a highly-rated organization that has received high honors for use of materials and energy, most recently being named Green Business Innovator of the Year."
The shifting of gears for the 'burgh is something that also excites senior editor Jeremiah S. Papineau.
"By making these changes, I feel we're moving in a direction that will secure the longevity of the 'burgh and hopefully make it a publication our readers can pick up for years to come," said Papineau. "I'm proud of the accomplishments we've made this far, especially in connecting with the community through our articles. It's a great feeling."
Editor Sarah L. Cronk, known within Denton Publications for her continued efforts in helping the company become "more green," agreed.
"The glossy stock the 'burgh was formerly printed on, while great in terms of how pictures and ads printed, wasn't that great for the environment," said Cronk. "It's more difficult to recycle and hopefully the change to our current paper stock will make a difference."
"Also, I think bringing the printing in-house will truly solidify the fact that we focus on being local," added Cronk.
The goal of Denton Publications in regards to the 'burgh is now to expand the paper's variety of news coverage in Plattsburgh, add to staff and increase the number of stories in each edition.
"We have a number of new articles and features planned that we hope will resonate with the readers of the 'burgh," said Alexander. "We hope to dig deep into the community and cover the type of news no one else does and that can't be found anywhere else."
That, combined with the fact the 'burgh reaches more than 15,000 homes in the town and city of Plattsburgh makes for an outstanding news product for readers and advertisers.
"We reach more than four times more homes than any other print publication in Plattsburgh," said Alexander. "Our circulation of the paper is second to none and the 'burgh continues to have great potential to serve the community and we plan to see it realize that potential."