Fort Ticonderoga officials report a banner year for the historic landmark. Revenues, attendance, donations and other measures are all up in 2012, according to Beth Hill, president and CEO of the not-for-profit fort.
Fort Ticonderoga officials report a banner year for the historic landmark.
Revenues, attendance, donations and other measures are all up in 2012, according to Beth Hill, president and CEO of the not-for-profit fort.
“We have worked so hard and our team is delighted to see such positive progress serving this incredible site,” Hill said.
Fort Ticonderoga’s paid attendance increased nearly 6 percent and admissions revenue increased by 18 percent over 2011. Program revenue is up by 38 percent and field trip programs up by 8 percent. Annual donations grew 18 percent and membership in the Friends of Fort Ticonderoga group is up 38 percent.
“This has been a remarkable year,” Hill said. “Fort Ticonderoga has been able to redefine what is possible and generate increased income and support to fulfill its mission. We still have a great deal of work to accomplish, but we are very pleased with 2012’s successes.”
Fort Ticonderoga completed the first phase of a three-part comprehensive plan in March. The plan, led by PGAV Destinations, a global destination planning firm, identified a number of “quick win” strategies that were implemented by fort’s leadership team.
“The ‘quick wins’ are intended to provide immediate sources of revenue to fund operations, planning efforts and the implementation of plan elements,” Hill explained. “They required very little capital and provided rich opportunities to experiment with new strategies and tactics that inform the development of a long-term comprehensive plan. They have resulted in an energized team and excited stakeholders who are committed to the success of the organization.
“Most importantly, the ‘quick wins’ immediately improved the daily guest experience and directly support Fort Ticonderoga’s mission,” she said.
The “quick win” changes included a new site access point, a new pricing structure, specialty tours and new programs to attract a broader visitor base.
“In addition, the fort continued to refine its brand focusing on site-specific and authentic historical interpretation on a level that sets it apart from most cultural and historic destinations,” Hill said.
The second phase of the comprehensive plan is expected to begin in early 2013 and will include product development and a plan for Fort Ticonderoga’s future capital growth, said Hill, who was hired as executive director in 2010 and was named president and CEO this year.
In 2011 Fort Ticonderoga trademarked its brand as “America’s Fort” and was named a top destination in the Adirondacks by US News and World Reports Travel.
The Fort Ticonderoga Association operates the facility.
Open to the public since 1909, Fort Ticonderoga is the earliest restoration of its kind in the United States. It preserves North America’s largest 18th-century artillery collection, 2,000 acres of historic landscape on Lake Champlain and Carillon Battlefield, the largest series of untouched 18th-century earthworks surviving in North America. Fort Ticonderoga is accredited by the American Association of Museums.
For information on the fort call 585-2821 or go online at www.Fort-Ticonderoga.org