The Essex County Industrial Development Agency (ECIDA) is pleased to announce it is in the process of launching a new marketing initiative to attract new and expanding businesses to Essex County.
The Essex County IDA throughout 2013 has been proactively reaching out to Canadian and additional markets, as well as responding to many business leads. This new initiative will bring those efforts together and tie them into additional proactive outreach.
The Essex County Industrial Development Agency (ECIDA) received a grant from National Grid under their Cooperative Business Recruitment Program. Through Phase 1 of this marketing outreach program to Quebec, Canada, the ECIDA hopes to establish relationships with Canadian Economic Development Professionals and the businesses they represent to increase our economic competitiveness and viability to attract compatible and sustainable businesses to the area and assist existing businesses with reaching new or strengthening market outlets and resources.
Implementation steps will include launching a new ECIDA website targeting Canada, preparing and distributing press releases on the initiative, establishing and expanding the ECIDA Social Media presence, establishing relationships with Canadian Economic Development Professionals, attending events, developing additional marketing materials, clearly identify incentive programs, and continuing to work with the ECIDA New York partners including Chambers and Empire State Development.
“Targeting the region of Quebec, we will strive to work directly with Canadian partners to establish a connection as to where all parties can assist businesses to increase their opportunities for growth and expansion,” said Carol Calabrese Co-Executive Director at the IDA. “The potential results of Quebec and New York businesses working together can only increase the economic viability for the region. The ECIDA is very pleased to be partnering with National Grid on this marketing initiative. In addition to providing funding, National Grid’s Canadian Consultant, Shaun Donnelly gave key direction, advice and guidance on the Canadian Marketing Strategy and approach.”
The Essex County Industrial Development Agency also plans to continue to develop and establish relationships with our partners including the Quebec Delegate General’s Office, trade associations, chambers of commerce (both in Quebec and the United States that are already working with Quebec), universities and other partner organizations in Canada, which will economically benefit our region.
The outreach process will also include putting together a team from NYS which can provide valuable support for international relations in regards to trade, exporting, tax laws, financing and economic development resources and incentive programs at the appropriate time.